Pricing
Pay for what you use,
scale as you grow
Base fee per seat covers the platform. AI credits let you control your spend — only pay for the AI you actually use.
Free
Try Pilo with basic features
Free
50 AI credits/mo
1 seat
100 contacts
1 campaign per month
500 emails per month
50 AI credits per month
5 knowledge base articles
Gmail & WhatsApp integration
Community support
Starter
For small teams getting started
$25/seat/mo
500 AI credits/mo
Unlimited seats
2,000 contacts
5 active campaigns
10,000 emails per month
500 AI credits per month
Extra AI credits at $0.03 each
WhatsApp & SMS campaigns (pay-as-you-go)
All integrations
Email support
How AI pricing works
You only pay for what AI does for you
Every plan includes a monthly AI credit budget. Email sends are included in your plan fee. WhatsApp and SMS are pay-as-you-go. AI is the only thing that uses credits.
1
Messaging is included
Your seat fee covers email sends (500–50,000/mo) and all inbound channels. No credit needed.
2
AI uses credits
Every AI action — auto-reply, draft, coworker query, research, widget bot — uses 1–10 credits.
3
WhatsApp & SMS are pass-through
These have real carrier/Meta fees. We charge at cost + a small margin — no bundled surprises.
What things cost
1 credit
Bot reply
Chat bot answers a visitor
1 credit
AI chat
AI coworker helps you with a task
2 credits
Email draft
AI writes an email reply
2 credits
Research query
AI researches a contact or company
5–10 credits
Full campaign
AI builds a campaign end-to-end
Compare plans
Everything you need at every stage
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Seats | 1 | Unlimited | Unlimited (min 2) | Unlimited (min 5) |
| Contacts | 100 | 2,000 | Unlimited | Unlimited |
| Campaigns | 1 / month | 5 active | Unlimited | Unlimited |
| Emails / month | 500 | 10,000 | 50,000 | Negotiated |
| AI credits / month | 50 | 500 | 2,000 | Negotiated |
| Extra AI credits | — | $0.03 each | $0.03 each | Volume pricing |
| WhatsApp & SMS campaigns | — | Pay-as-you-go | Pay-as-you-go | Negotiated rates |
| Knowledge base | 5 articles | Unlimited | Unlimited | Unlimited |
| Integrations | Gmail & WhatsApp | All | All | All + custom |
| Support | Community | Priority | Dedicated |